Golf Canada CEO Meets with BC Golf Industry Leaders

by Jeff Sutherland

Barely into his start, Golf Canada’s new CEO is already making the rounds.

Laurence Applebaum, who spent the last five years as executive vice-president of the Women’s Tennis Association, set an aggressive 21-day schedule to meet with golf industry leaders across Canada… all on their home turf.

His stop in BC was July 19th, hosted by the Point Grey Golf and Country Club and was an opportunity for break out meetings with four separate groups including the directors of the Allied Golf Association (AGA) of BC (a collective of individual provincial golf sector leaders). The meeting was a mix of meet-and-greet, tailgate, and open discussion about specific programs and services offered by Golf Canada. Topics ranged from the number of golf associations across Canada, to detailed talk about green fee pricing at Vancouver municipal golf courses, charitable contributions originating from golf in Canada and the financial state of the industry itself.

In review of AGA-BC’s efforts, tangible success stories were brought up such as the recent increase in matched government golf marketing funding from $50k to $250k, development of a new IPM manual for turf managers with $35k from the Ministry of Environment to help, three successful golf awareness days in Victoria and regulatory advocacy work on the issues of pesticides, water use and liquor laws.

Applebaum was visibly impressed remarking, “This is an awesome initiative, I haven’t met with any other group like this in the other provinces.”

It is clear that growing Golf Canada and driving the game is on Applebaum’s mind, “There are financial opportunities for Golf Canada to pursue such as Olympic sport funding and additional corporate sponsorship… We need to create a profitable, robust business of golf. Marketing and communication is key.”

But it is also clear that Applebaum would like to see the role and perception of Golf Canada change. “Golf Canada has been described as being an inch deep and a mile wide. We need to narrow our focus, change our culture and as a take-away from this meeting, expect ‘upservice’ from Golf Canada in the near future.”

 

Image courtesy AGA-BC

AGA-BC Directors meet with new Golf Canada CEC, Laurence Applebaum, at Point Grey Golf and Country Club. L-R: Jerry Rousseau, Western Canada Turfgrass Association, Donald Miyazaki, PGA of BC, Mike Whalen, Canadian Society of Club Managers, Laurence Applebaum, Golf Canada, Kris Jonasson, BC Golf Association, Joan Probert, National Golf Course Owners Association, Erica Beck, National Golf Course Owner’s Association, Trevor Smith, Allied Golf Association of BC President, Dale Jackson, Golf Canada

 

Celebrate Canada’s 150th Birthday With Golf

“Help celebrate Canada’s 150th Birthday by being one of 150,000 people taking part in 1.5 million ‘Golf Activities’ this summer!”

With Canada 150 celebrations happening in communities from coast-to-coast all year long, the Canadian golf industry has partnered with ParticipACTION in designating Sunday, May 28 as Get Out and Golf Day. Golf associations across the country are joining in the festivities inviting golfers of all ages, abilities and involvement levels to help celebrate the country’s 150th by taking part in virtually any activity related to golf on that day. The British Columbia Golf Association is taking this one step further by setting themselves a goal of having “150,000 British Columbians taking part in 1.5 million golf activities in 150 days”, with May 28 as the starting date.

In support of the BC Golf Association’s goal, and in celebration of Canada’s 150th birthday, we’d like to encourage all golfers – both new and old to the game – to get out and golf! Whether it’s playing a full round, hitting the driving range, taking a lesson or even just messing around at a mini-golf course, your golfing fun will count towards reaching the BC Golf Association’s goal.

Be a part of the celebrations and help achieve BC’s golfing goal: click here for full details and registration. Because the best way to celebrate Canada’s 150th birthday really is to just get out there and have a ball!