Never under estimate the power of beauty shots. One of the advantages to holding a major golf event such as the 2016 Pacific Links Bear Mountain Championship PGA Champions tour event at Bear Mountain Resort in British Columbia is the television coverage of the event.
The Golf Channel broadcast three hours of daily coverage of the Championship to 145 Million households worldwide. Bear Mountain Resort was a great venue to showcase to the world what golf in British Columbia represents. While there is a housing component, it was not visible and when each segment faded to commercial a background shot of Victoria from the 14th hole really shows really shows the beauty that screams British Columbia. Microphones can clearly hear players and caddies discussing the scenery.
The return on investment for supporting the event is significant and the Province of British Columbia is to be congratulated for the sound business decision of supporting this event. Sport drives tourism in the province and golf is a driver.
Thank you British Columbia!
Shirley Bond, Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour –
“This event is a great opportunity to showcase British Columbia as a world-class sporting event and tourist destination. Events like the Pacific Links Bear Mountain Championship help drive the economy in B.C. by attracting visitors to the tournament, and inspiring future visitors to B.C. when they view the tournament on the Golf Channel. Tourism is a critical sector in a diverse and growing economy and events like this are part of the reason for the outstanding results we have had in the last several years.”
Peter Fassbender, Minister of Community, Sport and Cultural Development –
“I am thrilled to be able to showcase our world-class amenities through hosting major international sporting events like the Pacific Links Championship. Hosting the PGA TOUR Champions event at Bear Mountain Resort will attract more recognition to our province and bring positive economic benefits to the host region.”
Charles Lorimer, chief operating officer, Pacific Links International –
“Pacific Links is delighted with the support of Destination BC and the Province of B.C. and is grateful for their generous partnership. Together, we look forward to delivering the Pacific Links Bear Mountain Championship to beautiful British Columbia.”
It has been a pleasure to collaborate with a such a dedicated team of golf industry professionals on our AGA-BC Board toward considerable success these past two years, toward providing leadership, collaborative advocacy and a cooperative resource for the British Columbia Golf industry.
Our hope is that this report will provide insight into the importance of what we are trying to accomplish and convey the need for all associations to participate – mentally, physically and financially.
Firstly, I believe we can all agree that the entire golf industry needs to be recognized by government as a key financial contributor to the economy of British Columbia. That was the belief in the beginning and the reality of where we are today: the government of British Columbia now recognizes the Golf Industry as a key contributor to the healthy economy of the Province and has been more than willing to involve us in a partnership on a number of different key financial, environmental and marketing fronts.
These opportunities have come to fruition through the lobbying efforts of Bluestone Government Relations and a very active volunteer board. I would like to key in on the active volunteer board, as there is no way we could have accomplished what we have without a paid lobbyist and a number of very dedicated board members contributing their time and expertise to what we deem important. Without their support, the weight put on the volunteers through this process would have overwhelmed them and not allowed for the insight and the government connections a paid lobbyist could supply.
Keeping this in mind, herewith a list of the positive outcomes the AGA-BC has accomplished:
- With the initial direction of the NGCOA and its financial assistance, we took part in the original lobbying effort to overturn the golf cart licensing issue in BC.
- We undertook the organization of three successful lobbying efforts with the Government and its MLA’s in Victoria.
- We undertook a seminar for the golf industry to further move the collaborative efforts of the AGA-BC forward and to develop a mandate.
- We developed a website including a news feed, minutes, events and the direction the association is heading.
- We developed a Golf Industry Score Card that illustrates the mandate of the AGA-BC as an industry communication tool.
- We developed a committee to work with the MOE on the environmental issues facing golf now and in the future.
- We collectively worked with the Ministry of Environment on new regulations that would help both Industry and Government develop sound policy on both pesticides and water usage.
- We received government grants of $35,000.00 to be put towards the creation of an IPM handbook to assist both the government and the Golf Industry in fair and equitable regulations.
- We are presently engaged with the Metro Vancouver Water Authority and their consultants on developing equitable water use regulations for the 67 golf courses in Greater Vancouver.
- We are working with ICBC on the creation of Vanity license plates for the Golf Industry – which will provide a potential funding source for both sport development and marketing.
- We have expanded to include the BCGMA within the AGA-BC, toward viewing the Golf Industry as one unified entity.
- Efforts of the BCGMA and the AGA-BC have resulted in an increase from $50K to $250K in co-operative advertising funding through Destination BC for marketing BC’s golf courses. This may just be the beginning.
- We syndicated the “First Green” program developed in Washington in conjunction with the WCTA for the advancement of golf industry public awareness. This program has been adopted by the USGA and utilizes the STEM (Science, Technology, Engineering and Math) teaching concept. This program has been very well supported, by both the Ministry of Environment and the Minister of Education. A very successful event was held at the Redwoods Golf Course with the Minister of Environment and a number of District school superintendents in attendance. It would appears that future events will be well accepted by the school system.
Given the breadth, depth and scope of work we do and that still needs to be done, the need to work together as a group for the betterment of the Golf Industry is both clear and imperative. No one group can do it alone. We look forward to another year of positive collaboration.
If there are any questions please feel free to call me!