Province Supports Golf Channel Showcase of BC!

Never under estimate the power of beauty shots.  One of the advantages to holding a major golf event such as the 2016 Pacific Links Bear Mountain Championship PGA Champions tour event at Bear Mountain Resort in British Columbia is the television coverage of the event.

The Golf Channel broadcast three hours of daily coverage of the Championship to 145 Million households worldwide. Bear Mountain Resort was a great venue to showcase to the world what golf in British Columbia represents. While there is a housing component, it was not visible and when each segment faded to commercial a background shot of Victoria from the 14th hole really shows really shows the beauty that screams British Columbia. Microphones can clearly hear players and caddies discussing the scenery.

The return on investment for supporting the event is significant and the Province of British Columbia is to be congratulated for the sound business decision of supporting this event. Sport drives tourism in the province and golf is a driver.

Thank you British Columbia!

Shirley Bond, Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour –

“This event is a great opportunity to showcase British Columbia as a world-class sporting event and tourist destination. Events like the Pacific Links Bear Mountain Championship help drive the economy in B.C. by attracting visitors to the tournament, and inspiring future visitors to B.C. when they view the tournament on the Golf Channel. Tourism is a critical sector in a diverse and growing economy and events like this are part of the reason for the outstanding results we have had in the last several years.”

Peter Fassbender, Minister of Community, Sport and Cultural Development –

“I am thrilled to be able to showcase our world-class amenities through hosting major international sporting events like the Pacific Links Championship. Hosting the PGA TOUR Champions event at Bear Mountain Resort will attract more recognition to our province and bring positive economic benefits to the host region.”

Charles Lorimer, chief operating officer, Pacific Links International –

“Pacific Links is delighted with the support of Destination BC and the Province of B.C. and is grateful for their generous partnership. Together, we look forward to delivering the Pacific Links Bear Mountain Championship to beautiful British Columbia.”

The BCGMA Grows Golf Tourism In British Columbia

The British Columbia Golf Marketing Alliance (BCGMA) is a cooperative marketing alliance whose primary mandate is to grow golf tourism in British Columbia.

BCGMA stakeholders include 74 featured golf courses, regional golf destination marketing alliances, destination marketing organizations, Destination British Columbia, British Columbia Golf, and as of September 2015 every provincial golf course 9 holes or larger (274 of them) are included in their online golf directory!

Highlights of our 2015 & 2016 Marketing Programs include:

  • 8 Featured Golf Regions
  • 74 Featured Golf Courses (37% increase from 54 in 2015)
  • 39% grown on our provincial golf tourism website in 2015, and traffic is up a further 91% for the 2016 marketing cycle.
  • Over 2.76 Million Impressions generated through a $90,000 cooperative marketing program in 2015, and a new $118,000 program being implemented right now for 2016
  • Award winning database marketing to: 14, 754
  • Central Reservations sales increases of 39% in 2015 to $403,434, and are up 33% YTD for 2016!

We are delighted with the success of the BCGMA cooperative marketing program in the last 4 years and have every reason to believe that 2016 is shaping up to be a watershed year for golf tourism in British Columbia…

  • Industry consultation is taking place for the possible introduction of a Destination Marketing Fee on golf course green fees thereby generating long term sustainable marketing resources for the British Columbia golf industry.
  • On January 29th, the BCGMA was awarded $250,000 in Co-operative advertising funding from Destination British Columbia. This includes a provincial allocation as well as leverage for 8 regional golf destination marketing organizations in the province, including some that have never received provincial leverage. This is great cause for celebration for golf tourism in British Columbia and many thanks again to the AGA-BC as our legal entity in this process.
  • On that same day, three British Columbia golf resorts were included in a national application to Destination Canada, together with two from AB, two from Ontario, one from Quebec and one from Cape Breton, for matching “Connecting America” funds and have since received notification of $250,000 in Co-operative advertising funding from Destination Canada.

Cheers to a rising tide for golf tourism in British Columbia as it will lift all golf industry boats!

Trisha Larsen
Director of Marketing
British Columbia Golf Marketing Alliance