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FOR IMMEDIATE RELEASE:  November 5, 2014

Vancouver, BC – The Allied Golf Association (AGA-BC) of BC applauds Destination BC’s new corporate strategy and new tourism marketing plan, announced yesterday.

The AGA-BC welcomes this new strategy, which mentions golfers as a specific and key visitor target, and looks forward to working with Destination BC to explore new opportunities and new markets for over 300 golf courses spread across all regions of our province.

Golf in British Columbia - Big Sky

“We believe Destination BC’s new corporate strategy and recognition of golfers as a target consumer segment could create significant opportunities to bring more golfers to British Columbia so they can enjoy our super natural golf courses, and other local experiences,” said Trevor Smith, President, Allied Golf Association of BC.

This new strategy also allows AGA-BC to work co-cooperatively with Destination BC and other industry groups like the BC Wine Industry to work together and combine our resources to market BC to visitors in a whole new way, while helping to create and sustain local jobs and economies.

“As an industry we’re are excited to be identified as one of the key pillars in the plan and as one of the key trip activities that motivate people to come to British Columbia,” said Smith.

The Allied Golf Association of BC (AGA-BC) represents the interests of the Golf Industry for over 300 golf courses across British Columbia. The Association speaks on behalf of British Columbia’s Golf Industry to the public, media and government.  The BC Golf Industry employees over 44, 000 people in BC and generates $4.97 billion in total gross production through direct, indirect and induced spending impacts.


For more information contact

Trevor Smith
Allied Golf Association of BC
250 320 6411